CEO and Co-Founder
Ashley Friedlein is the CEO and Co-founder of Econsultancy, which provides information and capability development services to digital marketing and e-commerce professionals worldwide.
Under Ashley’s leadership, Econsultancy has grown rapidly since founding in 1999 and now has over 210,000 subscribers with offices in London, New York, Dubai, Singapore and Sydney.
Ashley has written two books on digital marketing which have sold over 40,000 copies. He is a columnist for Marketing Week magazine and guest contributor to numerous other digital media and marketing publications. He writes for Econsultancy’s own award-winning blog (http://econsultancy.com/blog) and speaks at events internationally, actively promoting Econsultancy’s brand and content as well as the interests of digital and marketing professionals more generally.
Voted Best Online Business Publisher and Best Editorial Team by the Association of Online Publishers, Econsultancy’s respected and impartial information and research continue to guide industry best practice for digital marketing and e-commerce.
In July 2012 Econsultancy was acquired by Centaur Media plc. As part of the transaction Econsultancy integrated Centaur’s New Media Age brand into its business giving the joint entity the definitive industry awards (The Digitals – Rewarding Digital Excellence) and jobs board for digital and e-commerce professionals. Econsultancy works closely with Centaur-owned sister brand Marketing Week, the leading marketing magazine in the UK.
Ashley started out working in digital TV and multimedia production. After a brief spell as Producer at FT.com, his career took him to full service digital agency LBi (now part of Publicis) where he rose to Lead Strategist and launched numerous multi-million pound websites for major brands like Marks & Spencer, Five, Argos, Autoglass etc.
Executive Vice President
Peter Abraham is Executive Vice President at Econsultancy, working closely with brands across EMEA and Asia, helping them understand and resolve their unique digital transformation challenges. Peter and his team have been instrumental in aiding clients define their approach to digital transformation, develop their skills and build the capabilities required for achieving digital excellence across ecommerce, social media, digital marketing and sales. His goal: getting more companies to do more business digitally and be more successful across channels and customer tough-points.
Peter began his career as a graphic designer/art director working in a number of ad agencies. In 1997 he took up the post of as Digital Services Director at a leading London digital agency. He ran teams of website designers and project managers offering digital marketing strategy, design and deployment for some large, brand name clients.
Peter holds an MSc in Digital Marketing and BA Hons in Graphic Design (Typography). He speaks occasionally on digital trends at key industry and Econsultancy events.
Editor in Chief
Graham Charlton is the editor in chief of the Econsultancy blog, one of the firm’s key editorial and marketing assets, with more than 450,000 visitors each month. He and his prolific writing team deliver dozens of articles and features each week providing insight into digital marketing and ecommerce, as well as sourcing guest comment from expert contributors.
Graham has also written several of Econsultancy’s research reports and best practice guides on mobile marketing, ecommerce, user experience, and the challenges facing the high street, for example.
Before joining Econsultancy more than six years ago, Graham worked for ntl (now Virgin Media). He holds BA Hons in History from University of Northumbria and a degree in education from Sunderland University. Graham’s varied interests include football, cricket, food, music and traveling.
Linus Gregoriadis is the Research Director at Econsultancy, which provides information and capability development services to digital marketing and e-commerce professionals worldwide.
Linus leads a growing team of research analysts and oversees production of the company's widely respected digital industry reports.
The research team produces best practice reports, buyers' guides, survey-based research and trends briefings about a range of subjects, from digital measurement and search engine marketing to e-commerce platforms and social media marketing.
Linus worked previously as a national newspaper journalist for eight years, and holds degrees from the University of Oxford (BA Hons in Classics) and Cranfield School of Management (MBA).
Director of Content
Chris Lake is the Director of Content at Econsultancy, and was the first employee when hired as the site editor.
Since then Chris has been broadly responsible for Econsultancy's online traffic growth, utilising the topics from reports, stat compendiums and best practice guides to stimulate a membership community and attract industry leading guest bloggers to the site.
As the hub of our member community and gateway to new sign ups, the Econsultancy blog continues to grow in value.
In addition to the blog and editorial, Chris actively contributes to reports on internet marketing best practices and helps guide the content marketing and social media teams with insights and analytics at the core of all strategy
Chris also co-programmes the Econsultancy headline events JUMP and FODM, and helps to steer - and judge - our annual industry awards.
Head of Social
Matt Owen is Head of Social at Econsultancy. He looks after Econsultancy’s global social media strategy and architecture, where he has led community engagement and revenue growth since 2010.
Matt has a background in music, film and television, in addition to marketing, and was instrumental in building the UK's largest entertainment blog network before moving into dedicated social management and strategy. He has a particular interest in social measurement and organizational integration.
Working with Econsultancy’s global community of 200,000+ digital marketers daily across a variety of social channels, Matt has written a number of best practice guides for popular social platforms. He is also a regular contributor to the Econsultancy blog, industry titles and conference panels.
Matt continues to write and perform music regularly in his spare time.
Vice President, Research
Stefan Tornquist is the vice president of research for Econsultancy in New York. His team covers a wide range of digital marketing topics from tactical best practices to strategic transformation. Stefan’s research and commentary have been featured in The Wall Street Journal, Business Week and AdAge, as well as virtually every trade press outlet. Stefan is a frequent speaker at industry events, including conferences like Ad:Tech, The Direct Marketing Association, iMedia, and many others. Stefan began his digital career as a co-founder of rich media pioneer Bluestreak.
David St. John Tradewell
Vice President, Client Development
David has been an advertising, marketing and media professional since the early 1990’s and has more than 17 years experience in digital. After a career in publishing and commercial radio, he moved to News International, where he ran the first online advertising team for the Times Supplements Group.
In 1999 he joined the first major global search engine, AltaVista and created online advertising programs for leading global consumer and b2b brands before leaving to become part the founding team of one Europe’s leading search and social media specialists, Spannerworks.
David stayed with the firm after its sale to iCrossing, where he was in charge of business development. During his tenure there the company became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010.
After the sale, David left to set up his own digital marketing consultancy and worked as a trainer for Econsultancy before joining them full-time as their Commercial Director and Vice President of Client Development for North America. In his role, David helps businesses build digital capabilities and implement Digital Transformation programs.
David has worked with many Fortune 500 business worldwide, including Samsung, Coca Cola, Google, Toyota, eBay, GlaxoSmithKline, Microsoft, and Pfizer. He lives is Brooklyn New York, plays guitar, loves SCUBA diving, Rugby, Cricket and now American Football.
Content and Community Producer
Ben Davis is Content and Community Producer at Econsultancy, having previously managed the Econsultancy training course programme. He now writes articles for the Econsultancy blog and engages with an audience of 200,000 across several social networks.
With a background both in the sciences and the arts, Ben is interested in the wider impact of digital on our culture; from working habits to art, from high streets to the developing world.
Heather Hopkins is Senior Analyst with Econsultancy, whose mission is to help organisations achieve excellence in digital business, marketing and ecommerce through research, training and events.
With over 15 years of market research experience and over 10 years of digital marketing experience, Heather’s areas of expertise include competitive intelligence, marketing strategy, data and analytics and customer behaviour. Heather brings a wealth of international experience, having worked in the UK, Canada, the US and Japan.
Heather has spoken regularly at a range of industry events and conferences and contributes to the Econsultancy blog.
Senior Research Analyst
Andrew Warren-Payne is a senior research analyst at Econsultancy where he works on producing industry-leading research, briefings, and best practice guides for the digital marketing industry, including the Top 100 Digital Agencies report. In addition to this, Andrew has helped a broad range of organisations develop their marketing strategies through bespoke research and analysis.
Prior to working at Econsultancy, Andrew worked with start-ups in both London and Seattle with their digital marketing efforts and worked as an independent affiliate marketer.