Econsultancy Press

Ashley Friedlein

CEO and Co-Founder

Ashley Friedlein is the CEO and Co-founder of Econsultancy, which provides information and capability development services to digital marketing and e-commerce professionals worldwide.

Under Ashley’s leadership, Econsultancy has grown rapidly since founding in 1999 and now has over 210,000 subscribers with offices in London, New York, Dubai, Singapore and Sydney.

Ashley has written two books on digital marketing which have sold over 40,000 copies. He is a columnist for Marketing Week magazine and guest contributor to numerous other digital media and marketing publications. He writes for Econsultancy’s own award-winning blog ( and speaks at events internationally, actively promoting Econsultancy’s brand and content as well as the interests of digital and marketing professionals more generally.

Voted Best Online Business Publisher and Best Editorial Team by the Association of Online Publishers, Econsultancy’s respected and impartial information and research continue to guide industry best practice for digital marketing and e-commerce.

In July 2012 Econsultancy was acquired by Centaur Media plc. As part of the transaction Econsultancy integrated Centaur’s New Media Age brand into its business giving the joint entity the definitive industry awards (The Digitals – Rewarding Digital Excellence) and jobs board for digital and e-commerce professionals. Econsultancy works closely with Centaur-owned sister brand Marketing Week, the leading marketing magazine in the UK.

Ashley started out working in digital TV and multimedia production. After a brief spell as Producer at, his career took him to full service digital agency LBi (now part of Publicis) where he rose to Lead Strategist and launched numerous multi-million pound websites for major brands like Marks & Spencer, Five, Argos, Autoglass etc.


Peter Abraham

Executive Vice President

Peter Abraham is Executive Vice President at Econsultancy, working closely with brands across EMEA and Asia, helping them understand and resolve their unique digital transformation challenges. Peter and his team have been instrumental in aiding clients define their approach to digital transformation, develop their skills and build the capabilities required for achieving digital excellence across ecommerce, social media, digital marketing and sales. His goal: getting more companies to do more business digitally and be more successful across channels and customer tough-points.

Peter began his career as a graphic designer/art director working in a number of ad agencies. In 1997 he took up the post of as Digital Services Director at a leading London digital agency. He ran teams of website designers and project managers offering digital marketing strategy, design and deployment for some large, brand name clients.

Peter holds an MSc in Digital Marketing and BA Hons in Graphic Design (Typography). He speaks occasionally on digital trends at key industry and Econsultancy events.


David Moth

Editor & Head of Social

David Moth is the Editor of the Econsultancy blog, one of the firm’s key editorial and marketing assets, with more than 450,000 visitors each month. He and his prolific writing team deliver dozens of articles and features each week providing insight into digital marketing and ecommerce, as well as sourcing guest comment from expert contributors.

David is also Econsultancy's Head of Social. He looks after the company's global social media strategy and architecture.


Jim Clark

Research Director

Jim Clark is the Research Director at Econsultancy, which provides information and capability development services to digital marketing and e-commerce professionals worldwide.
Jim leads a growing team of research analysts and oversees production of the company's widely respected digital industry reports.
The research team produces best practice reports, buyers' guides, survey-based research and trends briefings about a range of subjects, from digital measurement and search engine marketing to e-commerce platforms and social media marketing.


Stefan Tornquist

Vice President, Research

Stefan Tornquist is the vice president of research for Econsultancy in New York. His team covers a wide range of digital marketing topics from tactical best practices to strategic transformation. Stefan’s research and commentary have been featured in The Wall Street Journal, Business Week and AdAge, as well as virtually every trade press outlet. Stefan is a frequent speaker at industry events, including conferences like Ad:Tech, The Direct Marketing Association, iMedia, and many others. Stefan began his digital career as a co-founder of rich media pioneer Bluestreak.


David St. John Tradewell

Vice President, Client Development

David has been an advertising, marketing and media professional since the early 1990’s and has more than 17 years experience in digital. After a career in publishing and commercial radio, he moved to News International, where he ran the first online advertising team for the Times Supplements Group.

In 1999 he joined the first major global search engine, AltaVista and created online advertising programs for leading global consumer and b2b brands before leaving to become part the founding team of one Europe’s leading search and social media specialists, Spannerworks.

David stayed with the firm after its sale to iCrossing, where he was in charge of business development. During his tenure there the company became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010.

After the sale, David left to set up his own digital marketing consultancy and worked as a trainer for Econsultancy before joining them full-time as their Commercial Director and Vice President of Client Development for North America. In his role, David helps businesses build digital capabilities and implement Digital Transformation programs.

David has worked with many Fortune 500 business worldwide, including Samsung, Coca Cola, Google, Toyota, eBay, GlaxoSmithKline, Microsoft, and Pfizer. He lives is Brooklyn New York, plays guitar, loves SCUBA diving, Rugby, Cricket and now American Football.

Ben Davis

Senior Writer

Ben Davis is a Senior Writer at Econsultancy, having previously managed the Econsultancy training course programme. He now writes articles for the Econsultancy blog and engages with an audience of 200,000 across several social networks.

With a background both in the sciences and the arts, Ben is interested in the wider impact of digital on our culture; from working habits to art, from high streets to the developing world.


Sean Donnelly

Senior Research Analyst

Sean is a senior research analyst at Econsultancy where he works on producing industry-leading research, briefings, and best practice guides for the digital marketing industry, including the Top 100 Digital Agencies report.

In addition to this, Sean has helped a broad range of organisations develop their marketing strategies through bespoke research and analysis.