When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. That choice will impact the website’s success in nearly every area, included search engine optimization (SEO) and social media marketing (SMM). Let’s examine how a domain name impacts SEO and SMM and then analyze the factors that make a good domain name.
Ashley Friedlein, CEO and Co-founder of Econsultancy, said, “Brand is the sum total of how someone perceives a particular organization.” You can only have a lasting influence on how people perceive you if they actually remember you.
Showrooming - where customers compare prices of goods on their smartphones as they shop - has hit the high street in the last couple of years and is causing problems for bricks-and-mortar retailers. While there is no magic solution, retailers should work with the trend rather than against it, says Ashley Friedlein, chief executive of digital marketing firm Econsultancy.
Twitter, which recently turned seven years old, boasts over 200 million active users globally. The popularity of the social network underlines its potential for businesses that want to reach a large audience.
A recent Econsultancy survey shows that 93% of business buyers think all companies should have a social media presence. But a lack of understanding when it comes to using social media tools means too many marketers still apply traditional mass marketing techniques from the offline world to the digital one.
If you thought Google had cornered the market on becoming a verb, Pinterest comes along and corners the new adjective market. I haven’t heard anyone say, “That’s pinteresting” yet, but it won’t be long until it becomes the latest colloquialism.
With the growth of Internet marketing comes an increasing demand for people ready to fill new positions. Ashley Friedlein, CEO of digital marketing researcher Econsultancy, predicts a “war for digital talent” in the near future as the size of digital teams needed to manage this new type of marketing grows.
Older jobseekers can feel isolated from career opportunities in the digital industry. But many of their skills are still essential – you just need to know which.
